Welcome to PB Racing, official Lotus Cars dealer, workshop and racing team!
The global sport of car racing and PB Racing have become inseparable terms on the scene over the latest years.

PB Racing has a modern showroom and workshop located in Lallio, in the northern of Italy, close to Milan. A
professional staff work every day to satisfy the customers, from the purchase to the assistance, both for road
and race cars.

Our company has more than 20 years in terms of experience on Lotus Cars vehicles, making us one of the most expert in the world.

In add to road cars sales and service, we rent race cars for Lotus Cup series and international competitions (like Dubai 24 Hours); thank to our engineers and qualified technicians, we develop new solutions and parts for customers.

PB Racing is also the promoter of Lotus Cup Italy, the official “Made in Hethel” italian motorsport series: here the only model on track is the Elise Cup PB-R, the race car developed by PB Racing and Hexathron Racing Systems, based on the Elise 220.

We’re the unique Lotus Motorsport centre in Italy: in 2013, our team took joined the World Touring Car Championship with a BMW 320 TC driven by Stefano d’Aste (PB Racing President), who was already World Champion in 2007 and, from many years, manufacturer and test driver for Lotus Cars, in charge for development of road and race cars.


  • Lotus Cars official dealer
  • Lotus Cars authorized service centre
  • Lotus Cars original parts / Aftermarket
  • Vehicle registration
  • Car overhaul
  • Shipment and delivery


  • Unique Lotus Motorsport centre in Italy
  • Lotus race car service
  • Race cars rental and assistance
  • Lotus Cup Italy promoter and organizer
  • Lotus Driving Academy Italy promoter and organizer